Hahn Super Dry Gentlemen Stay Premium

Lion Nathan is promoting Hahn Super Dry beer with “Stay Premium Gentlemen”, an advertising campaign presenting a range of scenarios that demand a choice for young male drinkers. Guys are faced with potentially difficult decisions and encouraged to ‘stay premium’ by making the right choice to maintain their “Man Brand”.

Steve's Sister in Hahn Super Dry commercial

Steve’s Sister

A guy at a party realises that the sister of Steve, his best friend, is hitting on him. What to do?

Click on the image below to play the video.


At a garden party discovers that the canape he’s just put in his mouth is oyster, not his favourite. But will he spit out or swallow it?

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The Stay Premium campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director Dave Bowman, art director Justin Carew, copywriter Iggy Rodriguez, agency producer Julia Jackson, group business director Alex Carr, strategic planning directors David O’Loughlin and Neal Fairfield, senior business director Chris Yong, business manager Alexandra Klujin.

Filming was shot by director Simon McQuoid via Revolver with producer Georgina Wilson.

Digital work was produced by Holler Sydney. PR was by Res Publica.