Gustavo Borges Academia Balls
Gustavo Borges Academy in Brazil provides swimming training in Brazil, bearing the name of Brazilian swimming champion Gustavo Borges. “Bolinhas”, a print advertising campaign designed by JWT, features swimming training in a new light, with a swimming pool and a lake turned into play areas.
The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.
The Balls campaign was developed at JWT Brazil by creative directors Mario D’Andrea and Fabio Miraglia, editor Rafael Mattioli, art director Sergio Takahata, producers Osmar Veiga and Stellamaris Biernaski, account managers Gabriella May and Beatriz Giublin, with photography by Artluz Studio and digital production by Daniel Klock. Media was placed by Anita Bardelli and Flaviane Bronner. The campaign was commissioned by Gustavo Borges directors Renato Ramalho and Daphne Lambros.
The Bolinhas campaign won a Gold award at the Premio Colunistas Parana in 2008.