Greenpeace Coal Story

Greenpeace China provides a warning to a country building a life of affluence using the power of coal. “Coal Story” is an animated short film exploring the connection between coal-powered electricity and climate change.

Greenpeace Coal Story

A man stumbles across the power of coal when he says a nugget hit by lightning. One thing leads to another, and another…

Click on the image below to play the video.


Coal Story was developed at Ogilvy & Mather, Beijing, by executive creative director/copywriter Doug Schiff, creative director/art director Yanyan Yang, art directors Fei Wang and Yimeng Bai, with production done via Vigortime. Music is by Kadri Gopalnath.

Filed under: Commercials, Greenpeace

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