Greenpeace China provides a warning to a country building a life of affluence using the power of coal. “Coal Story” is an animated short film exploring the connection between coal-powered electricity and climate change.
A man stumbles across the power of coal when he says a nugget hit by lightning. One thing leads to another, and another…
Click on the image below to play the video in YouTube (HD)
Coal Story was developed at Ogilvy & Mather, Beijing, by executive creative director/copywriter Doug Schiff, creative director/art director Yanyan Yang, art directors Fei Wang and Yimeng Bai, with production done via Vigortime. Music is by Kadri Gopalnath.