Greenpeace Boomerangs Environmental Apathy

Greenpeace has launched a print advertising campaign using boomerangs to remind French consumers that naive avoidance of environmental issues will come back to haunt them. The campaign, launched on April 15, 2009, provides warnings on the long term effects of nuclear energy, irresponsible use of water, and environmental apathy.

Greenpeace Boomerang print ad - nuclear pollution


“In France we don’t pollute. We use nuclear energy.”

Greenpeace Boomerang print ad - subway

“I could take the subway to work but my car is so much more comfortable.”

Greenpeace Boomerang print ad - car

“Me, I’m a bit fussy. I like to wash my car every week.”

Greenpeace Boomerang print ad - crisis

“First, let’s fix the economic crisis, then we’ll do something about the environment”.

Greenpeace Boomerang print ad - computer

“I prefer to leave my computer on standby mode. Turning it on and off is too bad for it.”

Greenpeace Boomerang print ad - fruit

“Genetically modified foods are great. We can eat any kind of fruit all year long.”

Greenpeace Boomerang print ad - government

“The environment is OK. The government takes care of it”.

Greenpeace Boomerang print ad - recycling

“In our company recycling is not a priority.”

Greenpeace Boomerang print ad - two more

“Two more degrees Celsus. So what? That’s not really the end of the world.”

Greenpeace Boomerang print ad - bubble bath

“When I come home from work, I enjoy taking a bubble bath.”

Credits

“Les boomerangs” was developed at DDB Paris, France, by creative director Alexandre Hervé, art director Benjamin Marchal, copywriter Olivier Lefebvre, illustrator Augustin Camus, Moss 812, with photographer Eric Sauvage. Art buyers were Sophie Megrous and Bérénice Badobre. Retouching was done at B’Pong. Also listed in the credits are DDB deputy general manager Xavier Mendiola, account manager Axel Renaudin, Greenpeace advertising managers Pascal Husting and Adélaide Colin.

  • Kiwi

    The first boomerang at first doesn’t seem to make sense. As Ivan Raszl at Adsoftheworld points out nuclear power doesn’t pollute the environment. But on reflection, this boomerang has a long arc, returning to hit us when the waste products when our reactors wear out (Chernobyl) or when our solutions to waste storage become problematic.