Michael Phelps has lost sponsorship deals with Kelloggs after a British newspaper published photos of him inhaling from a bong, a pipe commonly used to smoke marijuana. Grass Roots Hemp Store in Kensington, Calgary, has produced a set of pro-bong posters declaring support for the disgraced swimmer.
“Now you know why the greatest swimmer in the world eats 10,000 calories a day”. “We’d still sponsor you Michael”. “Leave it to the greatest swimmer ever to hit a water bong”.
The Grass Roots campaign was developed at TAXI, Calgary, by creative director Trent Burton, copywriter Nick Asik and art director Brad Connell.