Grass Roots Support for Phelps

Michael Phelps has lost sponsorship deals with Kelloggs after a British newspaper published photos of him inhaling from a bong, a pipe commonly used to smoke marijuana. Grass Roots Hemp Store in Kensington, Calgary, has produced a set of pro-bong posters declaring support for the disgraced swimmer.

“Now you know why the greatest swimmer in the world eats 10,000 calories a day”. “We’d still sponsor you Michael”. “Leave it to the greatest swimmer ever to hit a water bong”.

Grass Roots support for Michael Phelps


The Grass Roots campaign was developed at TAXI, Calgary, by creative director Trent Burton, copywriter Nick Asik and art director Brad Connell.

via Advertising/Design Goodness

Filed under: Print