Big Apple CoR, a collection of New York groups associated with the US wide Coalition of Reason, is launching a subway advertising campaign with the slogan, “A Million New Yorkers Are Good Without God. Are You?”. The monthlong campaign points pedestrians in twelve Manhattan subway stations to BigAppleCor.org.
The subway campaign is timed to concide with the launch of a a new book called “Good Without God” by Greg Epstein, humanist chaplain at Harvard University.
The subway station advertisements were chosen for the $25,000 campaign because they were the best deal for the given budget, said Michael De Dora Jr., the executive director for the New York branch of the Center for Inquiry. A Times Square ad would have cost $45,000 to $50,000 for a month, while a campaign that blanketed the inside of subway cars would have cost $70,000. Mr. De Dora said the million-person estimate of New Yorkers who do not believe in God was an extrapolation from surveys on religion. The American Religious Identification Survey, which was released earlier this year, showed that those who put “none” for religion had risen to 15 percent in 2008, from 8 percent in 1990. Based on their projections, New York City, with its 8.3 million population, would have more than a million nonbelievers, Mr. De Dora said.