Goldstar Thank God You’re A Man

Goldstar Beer, Tempo‘s lager in Israel, was positioned at the beer for men with a series of print advertisements contrasting male and female approaches to alcohol. “Thank God you’re a man”, the tag line in each poster, is spelt out in three charts relating to choice of clothing, shoes and drink, sexual activity and going to the toilet. The three flow charts provide an insight into beer-related exploration of classic gender stereotypes found in public bars.

Credits

The Charts campaign was developed at McCann Erickson, Tel Aviv, Israel, by creative director Ido Ben Dor, copywriters Asaf Zelikovich, Elad Gabison, and art director Geva Gershon.