Google is launching the “Going Google” billboard campaign in U.K., France, Canada, Japan, Australia and Singapore, building on the advertising campaign first launched in the USA in August 2009. The outdoor campaign is designed to encourage businesses to use Google apps to give their employees access to shared documents, calendars, email, in competition with Microsoft’s Exchange and Sharepoint programs. Each of the billboards is designed to be daily updated, with the only constant being the web site, google.com/gogoogle.
Google’s marketing team has also been busy encouraging viral activity with a GoogleAtWork Twitter account, a Google Apps Spread the Word resource page. Three office posters are designed to be left strategically on the desks of decision makers and office noticeboards: “Please Go Google”, “My Inbox is Full” and “We Need to Go Google”.
Click on the image below to play the August Billboard Preview video in YouTube (HD)
Click on the image below to play the October 15 International Campaign video in YouTube (HD)