Go Compare Gio The Tenor

Go Compare, a site dedicated to comparing insurance deals, is responsible for one of the most memorable television advertising campaigns in the UK for 2009. Gio, the opera singer, has become one of Britain’s most adored and detested characters with his musical “Gio Compare” campaign. Online at www.giocompare.com, the moustached tenor directs Brits to the insurance site while offering ringtones, voicemail alerts, email alerts, text alerts and tips on growing a moustache. He’s in the news at the moment for being unable to sing in public because of his dose of swine flu.

Gio in the snow


Central to the campaign is a remake of the George M Cohan classic ‘Over there’, sung by Welsh tenor Wynne Evans. The campaign was launched first with a guerilla campaign asking the question, “Who is Gio?” The answer to that question can now be found online at www.giocompario and on the Facebook Fan Page, and Twitter channel.

Who Is Gio?

39 people in 39 locations, inspired by the Google Latitude stunt set out on the search for Gio.

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Coffee Shop

The first commercial from Gio Compario the opera singing star from the Gocompare.com TV adverts.

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New Motor

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Bills

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Finishing School

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Lyrics for Go Compare

Gocompare gocompare
to be sure when you insure first gocompare
When your choices are many
you could save a pretty penny
When you go online to gocompare
Gocompare
When in doubt check them out
Gocompare
with just a few clicks and your spondoolicks
And you’ll thank your stars that you went to gocompare
Yes you’ll thank your stars that you went to gocompare

Credits

The Gio campaign was developed by husband-and-wife advertising team Chris Wilkins and Sian Vickers, who are well known for their “Smash Martians” campaign for Cadbury’s Smash and their work with Direct Line. Filming was produced at Generator Films.

Filed under: Commercials, Go Compare, Interactive

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  • Deux Doppel

    I must confess this guy’s approach gets up my nose. I now know about gocompare.com but I associate it with something annoying, crass and somewhat immature.

  • Geoff Baker

    I saw them filming this in London, I had no idea it was for a car insurance company.

  • sue rowe

    Probably THE most irritating commercial ever made. We are being so bombarded with it I am sure it would be classed as mental torture by the Geneva Convention.

    It makes me stay away from their website as I don’t want my money going to make even more commercials like this.

  • sue rowe

    Give me the Meerkats any day!

  • Tony Hooper

    Who is the woman at the front of the class in the Finishing School Advert who says “Oh Yes” at the end.
    She used to be in a lot of TV in the 80s I think