Bank of New Zealand and Air New Zealand collaborated in 2008 to promote international travel in an animated television commercial featuring the Global Plus air points credit card.
A taxi driver with a Carribean accent opens up new horizons for travellers who think they’ve seen it all. “Ever been to Gonubie Beach? It’s pretty nice this time of year. Have you ever been to Inaccessible Island? You should see what goes on there. Have you ever climbed a dongdong tree and watched the bamboozle plant grow? Have you ever eaten raw finger fish and lived to tell the tale? Or been serenaded by a sunset symphony in a Chihuahuan desert gale? Have you ever surfed the seven storied seas of Hell’s Teeth? Have you ever fondued in a chocolate lake spa? Or gone sight seeing with a blind man in a red taxi car? Well if you haven’t, don’t worry my friends. It’s all there for you. It just means that there’s a little more travelling to do!”
The Have You Ever Been campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, creative director Steve Cochran, copywriters Jamie Hitchcock and Josh Lancaster, agency producer Jen Storey.
Filming/animation was shot by director Paul Scott James via Toybox, Auckland, with producer James Hudson.
Sound design and music production were the responsibility of Liquid Studios, Auckland.