The Inspiration Room

Global News Starts as Local News in Germany

Augsburger Allgemeine, a major Bavarian daily German newspaper, demonstrates the importance of reading newspapers with a series of print advertisements featuring well known German men, Karl Benz (Mercedes Benz), Adolf Dassler (Adidas) and Joseph Ratzinger (Pope Benedict XVI). Add to that one story focused on a group of Englishmen, the Beatles, who became news in Hamburg. “Global News Starts As Local News”.

Credits

The Local News campaign was developed for Augsburger Allgemeine Zeitung at Scholz & Friends, by creative directors Matthias Spaetgens, Oliver Handlos and Martin Pross, art directors Erik Dagnell and Jens Petter Wærnes, planners Michael Schulze and Salvatore Amato, copywriters Edgar Linscheid, Roman Senkl and Doerte Schutz.

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This entry was posted on Sunday, June 7th, 2009 at 12:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Adidas, Mercedes Benz, Pope Benedict XVI, Scholz & Friends, The Beatles

Posted in Inspiration, Print Press Posters Billboards

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1. Clio Print Award Winners 2009 | The Inspiration Room Daily says:

   June 8, 2009 at 7:06 pm

   [...] Museum: The Waking Up, The Shot, The Bill J.Walter Thompson Italia, Milan Italy (Entertainment) Augsburger Allgemeine Newspaper: Karl Benz, Adolf Dassler, Adolf Hitler, Joseph Ratzinger Scholz & Friends Berlin [...]

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2. Press Lions at Cannes 2009 says:

   July 2, 2009 at 3:26 pm

   [...] Gromit), DDB London, UK Terra Travel, Beach/Snow, City/Country, DDB Brasil, Sao Paulo, Brazil Augsburger Allgemeine Zeitung, Karl Benz, Adolf Dassler, Adolf Hitler, Joseph Ratzinger, Scholz & Friends, Berlin, Germany Image Bank Latin Stock, Boxing, Napalm, Tank, DDB Brasil, [...]

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