Global News Starts as Local News in Germany

Augsburger Allgemeine, a major Bavarian daily German newspaper, demonstrates the importance of reading newspapers with a series of print advertisements featuring well known German men, Karl Benz (Mercedes Benz), Adolf Dassler (Adidas) and Joseph Ratzinger (Pope Benedict XVI). Add to that one story focused on a group of Englishmen, the Beatles, who became news in Hamburg. “Global News Starts As Local News”.

The Beatles in Augsburger Allgemeine print advertisement


Carl Benz in Augsburger Allgemeine print advertisement

Josef Ratzinger in Augsburger Allgemeine print advertisement

Josef Ratzinger in Augsburger Allgemeine print advertisement

Credits

The Local News campaign was developed for Augsburger Allgemeine Zeitung at Scholz & Friends, by creative directors Matthias Spaetgens, Oliver Handlos and Martin Pross, art directors Erik Dagnell and Jens Petter Wærnes, planners Michael Schulze and Salvatore Amato, copywriters Edgar Linscheid, Roman Senkl and Doerte Schutz.