Gillette Shaving Tips for Men

Gillette has launched an online advertising campaign encouraging men to use their products in body shaving. Animated videos provide men with shaving tips on how to best shave their head, chest, back, shoulders, armpits and the most popular spot of all, the groin. Each video addresses the whys and hows of body shaving. The campaign is online at the Gillette YouTube channel and and Gillette’s Body Shaving site.

Gillette Body Shaving site


How to Shave Your Groin

You might say when there’s no underbrush, the tree looks taller…

Click on the image below to play the video in YouTube (HD)

How to Shave your Head

If your grass is patchy, bald or long, there are better places to spend your cash than the barber.

Click on the image below to play the video in YouTube (HD)

How to Shave Your Back

Wall to wall carpeting? Or whatever you’re carrying around with you, you’ve decided it’s got to go.

Click on the image below to play the video in YouTube (HD)

How to Shave Your Chest

Sweaters should be bought, not grown. Guys with perfectly groomed chests, probably not born that way.

Click on the image below to play the video in YouTube (HD)

How to Shave Your Armpits

An empty stable smells better than a full one.

Click on the image below to play the video in YouTube (HD)

Reasons for Body Shaving

The Gillette Body Grooming site provides a range of scenes demonstrating that body shaving is an activity suitable for the heterosexual male population.

Gillette Body Shaving site

Gillette Body Shaving site

Gillette Body Shaving site

Gillette Body Shaving site

Gillette Body Shaving site

Credits

The strategy, campaign Idea, website and how-to videos were created by Proximity Canada in conjunction with BBDO New York.

The Proximity Canada team were creative director John Gagne, associate creative director Ari Elkouby, senior copywriter Brian Groves and Jonathan Weiss, copywriter Ryan Lawrence, senior project manager Amber Richardson, project manager Jube Dhingra, account director Mark Pileggi, account executive Moe Serhan, social media specialist Collin Douma.

The BBDO NY team were global creative director Jack Neary, creative director Jon Krevolin, art director Cory Smith, copywriter Hope Grider, agency producer Brian Mitchell, associate producer Phoebe Vickers, global agency leader Peter Geary, account director Morgan Seamark, account manager Matt Rednor and account associate Brooke Diamond.

Live filming was shot by director Justin Francis via HSI Productions. Animation was produced at Curious Pictures by director Dave Rasura.

  • http://www.760media.com Jeff

    These are some great ads! Thank you for sharing…