St Matthew in the City, an Anglican church in Auckland, promoted their annual pet blessing service on the feast day of St Francis of Assisi, October 4, 2009, with a warning. Even the most innocent of animals can get into trouble without a blessing. Or perhaps you need to pray for your bird of prey. “Don’t forget to get your pet blessed”.
The Pet Blessing reminder was developed at M&C Saatchi, Auckland by copywriter/art director Nicci Doak, account manager Jo Harwood and James Johnston, retouchers Woody and Diane Gifkins.