Get a Mac through Elimination

Apple’s latest round of Get A Mac commercials includes “Elimination”, a dig at the vulnerabilities of PCs when stacked up against Macs. Read on to view the ad and credits. PC has brought along a range of his friends to increase the chances that a customer will pick a PC rather than a Mac. She wants a big screen, a fast processor, and something that works without crashing or viruses or a ton of headaches… See the series at Apple.

Get a Mac elimination

Click on the image below to play the video.


Elimination was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner, Eric Grunbaum, creative director Jason Sperling, associate creative director/art director Chuck Monn, senior art director Jamie Reilly, senior copywriters Krista Wicklund, Kevin Tenglin, agency producers Mike Refuerzo, Chrissy Gilmartin.

Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue. Editor was Val Thrasher at Filmcore. Post production was done at D-Train by Ben Gibbs.