General Motors Reinvention

General Motors has launched an advertising campaign to ensure that the public continue their loyalty for their brands, despite news about filing for bankruptcy protection. GM brands likely to stay are Chevrolet, Cadillac, Buick, and GMC. The Pontiac will be phased out by the end of 2010. The Hummer, Saturn, and Saab (Sweden) brands are being sold. That leaves GM Daewoo (Korea), Opel (Germany), Vauxhall (UK), Holden (Australia), and Wuling (China).

GM Reinvention shoot

“Let’s be completely honest. No company wants to go through this. We’re not witnessing the end of the American car. We’re witnessing the rebirth of the American car. General Motors needs to start over in order to get stronger. There was a time when eight different brands made sense. Not anymore. There was a time when our cost structure could compete worldwide. Not anymore. Reinvention is the only way we can fix this, and fix it we will. So here’s what the new GM is going to be. Fewer stronger brands. Greater efficiencies. Better fuel economy. And new technologies. Leaner, greener, faster, smarter. This is not about going out of business. This is about getting down to business. Because the only chapter we’re focused on is Chapter One.”

The advertisement ends with an invitation to visit the new web site,

Click on the image below to play the video.


The Reinvention campaign was developed at Deutsch.

See updates on GM at their GM Blogs Twitter channel.

Filed under: Buick, Cadillac, Chevrolet, Commercials, GM