General Electric Scarecrow
General Electric uses a Wizard of Oz reference to promote Smart Grid technology in “Scarecrow”, a commercial launched at the Super Bowl 2009. A scarecrow sings the Wizard of Oz song, “If Only I Had a Brain”, swinging through the pylons and interacting with a crow and a dog. The commercial presents a vision for a more efficient, sustainable electrical energy grid, simply by making it more intelligent.
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The GE Scarecrow spot was developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, executive creative director Don Schneider, senior creative director/art director Ted Shaine, senior creative director/copywriter Tom Darbyshire, director of TV production Regina Ebel, assistant producer Regina Iannuzzi, director of music Rani Vaz.
Animation and VFX were developed at Framestore New York, with senior producer/head of production Laney Gradus.
Music was the responsibility of DHMA.