Fuji Xerox World’s Most Energy Efficient Copiers
Fuji Xerox New Zealand has launched the ApeosPort-IV range, a new series of high-performance copiers, digital colour MultiFunction Devices (MFDs) using 75 percent less energy than earlier models. The efficiencies come through a precision LED print head, a new Induction Heating (IH) fuser, a scanning unit using LEDs in place of conventional xenon lamps, and a specially grown toner than melts at lower temperatures. This print advertising campaign shows the energy efficiencies using power pylons and wind turbines often seen on the New Zealand landscape.
The Fuji Xerox Efficiency advertising campaign was developed at Republik Auckland by creative director Andrew Sims, art director Greg Wylie, copywriter Duncan Blair, account managers Paul McNamara and Fiona Webster.