Fox Shox In a Perfect World

Fox Racing Shox manufactures suspension components for the motorcycle, automotive, all terrain vehicle (ATV or Quad) and mountain bike markets. They have launched an online (foxinaperfectworld.com) and print advertising campaign inviting bikers to imagine a world made for their sport. Riders are invited to submit photographs and videos that portray their idea of a perfect world. The three print advertisements promote the Piggy Back RC2 shocks, 32 Talas 150 RLC forks, and the Podium RC3 shocks.

Fox Racing Shox City print advertisement


In an ideal planet the whole planet would be your playground. And you’d ride it all on the FOX 2.0 Piggy Back RC2. It’s engineered for consistent heavy-duty fade free damping performance. The coil over piggyback shock also features dual speed compression and rebound adjust to let you fine tune your handling to any terrain. Purpose built. Race proven. FOX Racing Shox. We’re never done.

Fox Racing Shox Stairs print advertisement

In a perfect world you’d have downhill suspension technology on your light weight trail bike. Now with our World Cup proven FIT and Boost Valve technoloy, you can. Our FIT damping system is now available on all our new lighter weight 32 mm forks giving riders incredible consistent fade free damping performance and steering confidence. Our FLOAT rear shocks feature Boost Valve technology for increased small bump compliance and bottomless feel on big hits. Purpose built. Race proven. FOX Racing Shox. We’re never done.

Fox Racing Shox Underpass print advertisement

In a perfect world. you’d see opportunity everywhere. Whoop de’s would replace speed bumps and your commute would have more dirt than pavement. And you’d ride it all on the Podium RC3. Featuring an externally adjustable bottom-out control and Fast Adjust Spring Technology (F.A.S.T.) that is custom valved and sprung for each individual rider. Purpose built. Race proven. FOX Racing Shox. We’re never donw.

Credits

The Perfect World campaign was developed at Wachowiak Worldwide, Minneapolis, USA, by Glen Wachowiak, with photography and digital production by Firstbase Imaging, London.

Filed under: Interactive, Print

Tagged: ,

Location: