Ford Road Not Taken

Ford New Zealand has launched “Road Not Taken”, a television commercial based on Robert Frost’s 1920 poem, The Road Not Taken. The commercial shows a young man’s life after he chooses the road less travelled. We follow him through many life-changing experiences, both good and bad, showing Ford as a subtle yet vital part of his journey. We finally see his contentment with his life and vehicle, a new Ford.

Ford Road Not Taken

Click on the image below to play the video.

Robert Frost’s The Road Not Taken, 1920.

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I
I took the one less traveled by,
And that has made all the difference.


The Road Not Taken was developed at JWT, Auckland, by executive creative director Angus Hennah, copywriter Peter Ogden, art director Rod Prosser, senior TV producer Megan Robertson, account director Cory Rowden.

Filming was shot by director Mark Molloy via Exit Films, Melbourne, with director of photography Greig Fraser and producer Wilf Sweetland. Local production was managed by Big Pictures.

Post-Production was done at Fin Design, Sydney. Editor was Jack Hutchings at The Butchery. Music was produced at Level Two Music.