Fonecta Immigrant Searches for Heir
Fonecta follows up the 2008 Love Story ad with “Immigrant”, the story of a man who has travelled the globe earning millions. He returns to Finland to seek out his one remaining relative to whom he can pass his fortune.
Looking back over his life, the wealthy immigrant realizes that although he may not lack in financial resources, he lacks a true heir to his name and fortune. He travels back to his homeland where he is trying to reach out to the one known relative so that he can leave his entire estate to him once he dies. The phone rings. A young man looks at the unknown phone number on the screen and hangs up. “An unknown number could be the most important of your life.” Fonecta provides the number 16400 as a service for customers who would like to know who has called.
Click on the image below to play the video.
The Fonecta Immigrant ad was developed at SEK Grey, Helsinki, by creative Jarkko Tuuri and agency producer Merja Metsavaara-Mildh at Front Desk.
Filming was shot by Tom Carty via Gorgeous Enterprises, London with director of photography Bruno Delbonnel, producer Ciska Faulkner and production designer John Beard.