Fonction Cinema features Swiss Films

Fonction Cinema, a non-profit association whose aim is to encourage filmmaking in Geneva, Switzerland, has launched an advertising campaign encouraging interest in Swiss film. Three short films, filmed without dialogue, focus attention on cinematography.

Fonction Cinema Cafe scene


A couple sit quietly in a cafe, their unspoken conversation interrupted only by an unanswered ringing phone.

Click on the image below to play the video.

It’s still crazy everything that happens in the film in Switzerland. Over 80,000 entries for Home by Ursula Meier. More than 40,000 entries for La Forteresse by Fernand Melgar. More than 40,000 entries for Nomad’s Land by Metrozi Gael. All information on Swiss cinema.

Le Parc

A man sits on a bench, to be disturbed only by pigeon droppings.

Click on the image below to play the video.

In French: “C’est quand même dingue tout ce qui se passe dans le cinéma suisse. Plus de 80,000 entrees pour Home d’Ursula Meier. Plus de 40,000 entrees pour La Forteresse de Fernand Melgar. Plus de 35,000 entrees pour Nomad’s Land de Gael Metroz. Tous les infos sur le cinema romand.

Le Velo

A man rides his bicycle away from the camera.

Click on the image below to play the video.


The Fonction Cinema campaign was developed at M&C Saatchi, Geneva, by creative director/copywriter Olivier Girard, art director Julien de Preux, with director Olivier Pictet, the man behind the 2006 snowboarder documentary Thermos. Production was done at Freestudios.

Filed under: Commercials

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