Finansbank in Turkey presented its rapid response to the need for construction finances with İnşaat Kredisi, a print advertising campaign developed by DDB & Co, Istanbul. Birds (Kuslar), kites (Ucurtma) and a zeppelin (Zepelin) collide with buildings that weren’t there yesterday. “Unexpectedly fast project finance. Hassle-free, instant construction loans starting from just 1.64%”. The campaign won a Silver Press Lion at Cannes, with Birds winning a Silver Drum at Portoroz this month.
The Building campaign was developed at DDB&CO. Istanbul, Turkey, by creative director/copywriter Karpat Polat, advertiser’s supervisor Asli Aliveren, account supervisors Lesilie Kandinyoti Mori and Emine Sarpyener, art director/illustrator Caglar Eser, and illustrator Selim Sahin.