Fiat Idea Adventure in Argentina

Fiat in Argentina is promoting the Fiat Idea Adventure, a mini XUV version of the Idea designed for the South American market, with a print advertising campaign contrasting the office, home and filing room with the desert, jungle and mountains.

Fiat Office vultures

Fiat Home Couch Potato
Fiat Office Filing Cabinets


The Fiat Adventure campaign was developed at Leo Burnett Argentina, Buenos Aires, by chief creative directors Seto Olivieri, Pablo Capara, creative director/copywriter Luis Sanchez Zinny, copywriter/art director Carmelo Maselli, art director Ammiel Fazzari, copywriters Juan Ignacio Galardi, Matías Eusebi, agency producer Mariana Haxell, account director Hernán Cuñado, account executive Emanuel Abeijon, and photographer Juan Mathe at Argentinafoto.

See more on the Nuevo Fiat Idea Adventure No Borders site.