Fiat is presenting the Fiat 500 (Cinquecento) as the car of the future in an animated television commercial, “New Times”, developed in Brazil. The Fiat 500 was first launched in 1957 and evolved through the years until being discontinued in 1975. The new vehicle is now being presented as the way ahead in care for the environment, customization and style.
Brazilian actor Marcelo Campos speaks over the Beatles track Ob La Di to talk about the times in which the Fiat 500 is just the right car. Click on the image below to play the video in YouTube (HD)
Fiat marketing staff were Cintia Mourão, Danilo Ken and Daniela Ferreira.
The New Times campaign was developed at Leo Burnett Brazil by executive creative director Ruy Lindenberg, creatives Javier Talavera, Breno Balbino, Fábio Nagano, planners Ana Paula Cortat, Ira Filkeinstein, James Lara, art buyer Daniela Sampaio, agency producers Iracema Nogueira Lima, Celso Groba, Fernanda Moura, Camila Aquino.
Music and sound were designed at Tentáculo by lead composer/producer Ed Côrtes.