Fenistil Tame Your Irritation

Fenistil, a product produced by Novartis Consumer, Switzerland, is most frequently used to treat sunburns, itching, nettle rash, insect bites, and mild burns. In this print advertising campaign four advertisements use the childrens’ fiction genre.

Fenistil Ant

Fenistil Bee

Fenistil Mosquito

Fenistil Caterpillar


The Tame Your Irritation campaign was developed at Saatchi & Saatchi Switzerland, by creative directors John Pallant, Roger Kennedy, Jean-Fran├žois Fournon, art director Julien de Preux, copywriters Kevin Pereira and Daniel Lunn, with illustrator David Lobser.

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