Feirm Factor in Ireland
Irish language television channel TG4 is using a print advertising campaign to promote “Feirm Factor”, a Thursday night TV show where twelve farmers compete against each other to see which one is Ireland’s best. The show, directed by David Lawless, has men and women competing on a range of XFactor tasks for farmers: tractor backing, stacking bales, shoveling grain, guessing the weight of a bull, buying the best animal at the best price at a market, milking a cow by hand, cooking and serving a meal, and making a silage pit. “Barn” and “Trailer”, two print advertisements, use the line, “The Search for Ireland’s Farming Star Begins”, along with the TG4 phrase, “The more you watch, the more you see.”
The Feirm Factor campaign was developed at Publicis QMP, Dublin, by executive creative director Carol Lambert, art director John Kilkenny, copywriter Des Creedon and photographer/retoucher Adrian Stewart.