Fedex Boxes Shipping in Singapore

Fedex in Singapore commissioned a print advertising campaign connecting senders and receivers through boxes. Similar to the Fedex Express campaign from Brazil, this series provides a shot from above the receiver, with the sender appearing at the bottom of the box handing over an engine, a toy car and a vase. The campaign won a merit award at the One Show and two bronze Lotus awards at Adfest 2009.

Fedex Box Engine print advertisement

Fedex Box Car print advertisement

Fedex Box Vase print advertisement


The Boxes campaign was developed at BBDO Singapore, by executive creative director Jagdish Ramakrishnan, copywriter Joji Jacob, art director Ivan Hady Wibowo, account manager Jean-Paul Burge, advertiser’s supervisor Laura Crampton, and photography Invy Ng from Shooting Gallery/Wishing Well.