The Inspiration Room

Extreme LED Sheep for Samsung

Samsung is promoting its LCD television screens with what has turned out to be an effective viral campaign, “Extreme LED Sheep”. A group of sheep dog trainers, The Baa-Studs, took to the hills of Wales ready to do their magic with sheep, bordier collies, LEDs and a camera, to create a huge amazing range of LED displays.

We’re shown the sheep in action during the daytime, becoming one large black and white sheep, before being introduced to the power of LED lighting. Sheep are herded back and across, up and down the hills to enact a giant game of pong, recreate Leonardo Baa Vinci’s Mona Lisa painting, and a fireworks display. The YouTube video, which at this point has had 1,791,074 views, points to Samsung.com/LED and encourages a search for Samsung LED TV.

Click on the image below to play the video in YouTube (HD)

Extreme Shepherding features the Baa-Studs: Emris the Electrician Williams, Gerry the Player Lewis, Rob the LED Master Jones, Georgia Davis, Bernard the General Llewellyn, Wyn Griffiths and Rhys Francis.

The Extreme LED Sheep campaign was developed and seeded by The Viral Factory, London, directed by James Rouse with producer Jon Stopp.

Post production and visual effects were designed at The Moving Picture Company, London by Dave Haupt, Tom Cardo-Moreno, Claire Musgrave-Brown, Ashley Tyas, Olivier Jezequel, with offline editor Owen Oppenheimer, and producer Josh King. Audio post production was done at Unit Post Production by senior dubbing mixer Kim Storey.

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This entry was posted on Sunday, March 22nd, 2009 at 12:19 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Moving Picture Company, Samsung, The Viral Factory, Unit Post Production

Posted in Inspiration, TV Ads Cinema and Online Videos

3 Responses to Extreme LED Sheep for Samsung

1. Rockstarbabu says:

   August 19, 2009 at 4:34 pm

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1. Extreme LED Sheep for Samsung | The Inspiration Room™ | Daily | Betterseller.de says:

   March 22, 2009 at 5:22 pm

   [...] Samsung is promoting its LCD television screens with what has turned out to be an effective viral campaign, “Extreme LED Sheep”. A group of sheep dog trainers, The Baa-Studs, took to the hills of Wales ready to do their magic with sheep … The rest is here: Extreme LED Sheep for Samsung | The Inspiration Room™ | Daily [...]

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2. 15 of the Most Spectacular Uses for LEDs » The Hottest Gadgets says:

   June 25, 2009 at 12:46 pm

   [...] LED cubes are a dime too many but they are nonetheless interesting and an awesome use of LEDs for trivial and entertainment purposes. LED cubes can be as small as the basic 4×4×4 (pertains to the number of LEDs) or could be more extravagant like that of the Cubatron UV with a 100×100×100 matrix or a total of 1,000,000 LEDs. Surely, this is an expensive project to make. The Cubatron UV has its roots down to the first Cubatron, which is now proudly in display at the ultra chic W Hotel in Dallas. The Cubatron (8×8×8 feet) used to be the world’s largest 3-dimensional full color light sculpture, a title which now belongs to the Big Round Cubatron (40 feet in diameter, ten feet in height). The latter made its debut at Burning Man in 2006 and has since been shown at different festivals, events and places. Led cube are perfectly characterized with these words, “a word of art at rest, a hypnotic experience once the micro-controller takes charge.” 4. Extreme LED Art [...]

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