The Exact home pregnancy test, available in Thailand, is presented as the simple way to tell if you’re pregnant in this series of contortions from Lowe Bangkok. Photographer Basil Childers captures the difficult alternative to a blood test or urine test – giving yourself a gynecological examination. Click on the photos to take a second look, and appreciate the reflection effect.
Credits
Lowe Bangkok, by creative directors Supon Khaotong, Kittinan Sawasdee, Piya Churakpong, art director Anun Nunsai and copywriter Thanavate Siriwattanagul, photographer Basil Childers, Bangkok and Portland Oregon, and retoucher Thanawat.
(Average: 3.33 out of 5)
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Beautiful but… as a woman I found the idea it portrays oddly and profoundly offputting. If I were in a situation where I needed a pregnancy test, this campaign would most definitely not persuade me to use the product.
So, this makes sense as art. But as an ad campaign? Forget it.