Esthe WAM Hair Removal Course (脱毛) is promoted in “Beauty Bowling”, (美ボーリング) a light hearted television commercial designed for the Japanese teenage female audience. It’s the final frame in the Lady’s Ten-pin Bowling competition. Competing for the Beauty prize, our heroine glides down the lane with her bowling ball. All seems to be going fine until one skittle is left standing. The commentators are stunned. A close-up replay reveals the problem.
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The Beauty Bowling spot was developed at Ogilvy & Mather Japan, Tokyo, by creative director Takuya Matsuo, art director Masahide Yoshimi, copywriters Hono Nakano, Wataru Sato
Filming was shot by director Yoshinari Kamiya via Pyramid Film, Tokyo with producer Koichi Hara.