Essilor Lect Up Lenses

Essilor‘s magnification glasses are presented as the optimal solution for far sightedness in this pair of print advertisements from France. An aged woman manages to thread her needle, while a younger woman cuts her toe nails safely, both with the help of “Lect Up” lenses.

Essilor Lect Up Needle print advertisement

Essilor Lect Up Toes print advertisement


The Lect Up campaign was developed at Callegari Berville Grey, Paris, by executive creative director Andrea Stillacci, creative director Jérôme Gonfond, copywriter Yannick Savioz, art director Jérôme Gonfond, photographer Ilario Magali, with retouching done at La Souris sur le Gâteau.