Esemmat Last Memories for Mosquito and Rat

“Mosquito”, a print advertisement for Esemmat insecticide in Turkey, has won a Golden Drum in Slovenia this month. Sinai Kimya A.S. worked with TBWA\Istanbul to present two sets of memories, those of a rat and those of a mosquito, as their lives flash before their eyes in their last moments, encounters with Esem Mat and Esem Mator. “Hayati bir film seridi gibi gozlerinin onunden gececek” is translated into English as “It’s life will flash before its eyes”. The campaign was a Crystal Apple winner in Istanbul, June 2009.

Esem Mator Mosquito memories

Esem Mat Rat memories


The Mosquito ad was developed at TBWA\Istanbul by creative director Ilkay Gurpinar, art director Koray Doyran, copwriter Emre Kaplan, and photographer Serhat Bayram.

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