Engelleri Kaldir Removing Barriers Movement marked World Disability Day, December 3, this year with a series of print advertisements and posters reminding people in Turkey about the need to remove barriers to movement for the disabled. A road, a toilet and a sidewalk with an open drain, and a pedestrian crossing are presented as potential barriers for people with disabilities.
Due to roads that are not planned according to their needs, our disabled friends are pushed to the edge of daily life. Are you aware?
Due to the lack of toilets that are specifically designated for their needs, our disabled friends run into many frustrating moments during the course of their day. Are you aware?
Due to the lack of walking areas specifically designated for them, our disabled friends are pushed to the outside of social life. Are you aware?
Engel bazen sadece günlük detaylar. Engelleri vatandaşlarımız şehirlerde ve kamusal alanlarda kendilerine yönelik çözümlerin eksikliginden ötürü, sosyalleşemiyor, hayatin dişina itiliyor. Farkinda misin?
The Removing Barriers campaign was developed at McCann Erickson Istanbul by creative director Ugur Çakir associate creative director Oktar Akin, art director/retoucher Firat Yildiz, copywriter Deniz Tan, account supervisor Yagmur Erengul and photographer/retoucher Gökçe Erenmemişoğlu. Social media placement was by Universal McCann Digital. Outdoor media placement was by Wall Ströer. Printing was by United Printing Center.