Engelleri Kaldır is the ‘Removing barriers movement’ (RBM), a worldwide Istanbul based movement of people who campaign for human rights. The movement has launched an outdoor campaign made for bus shelters and billboards and is preparing to publish the ad in newspapers in September. A pedestrian crossing becomes a series of speed barriers.
Headline: “Günlük hayatın, hayatını engellediğini düşün!” (“Imagine daily life as a barrier preventing life.”) The copy translated in English: “That’s the truth for 8.5 million disabled people, living in Turkey. Every day, they struggle to go to work, to reach their schools, to socialize. Every day they are pushed away just a little bit more in cities and public areas unfit for their needs. Isn’t it time to get rid of these barriers?”
The Barriers campaign was developed at McCann Erickson Istanbul by creative director Uğur Çakır, associate creative director Oktar Akın, art director Firat Yildiz, copywriter Deniz Tan, illustrator Kaan Özsoy, photographer Yiğit Günel. Post production was done at Ida Pictures.
Engelleri Kaldır began as the disseratation project of visual communication and design stuent Rodin Alper Bingol at Istanbul Bilgi University. The “Removing Barriers Movement” was designed to create projects and strategies that will build awareness and concrete solutions to obstacles that violate internationally recognized human rights. Bingol’s belief that the removing barriers movement belongs to anyone who owns it has become a reality as the emerging social movement has become supported by private organisations and community groups. The slogan: “Do not block your heart, remove the barriers!”