Energy Australia has launched another phase in their “Wastes Energy/Saves Energy” campaign, with new humorous print, television, cinema, outdoor, print and online ads showing the ways people waste their energy. This integrated campaign was begun in March 2009 and has continued with instances of people who are wasting their energy. Click on the image below to see Energy Australia’s recent TV ads, Soccer Coach and Parrot, or continue on down the page to see a range of the company’s print ads for 2009.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the Parrot video in YouTube (HD)
Jane Mills, general manager of Sales and Marketing Energy Australia, says: “We wanted to put a human face to the EnergyAustralia brand, connect with our consumers emotionally and engage with them that results in a smile. We are an organisation that lives and breathes energy efficiency and this campaign helps us, help our customers do it.”
The Wastes Energy campaign was developed at Leo Burnett Australia, Sydney, by Andy DiLallo, Jay Benjamin, group head/copywriter/art director Gary Dawson, copywriter/art director Tim Green, agency TV producer Rita Gagliardi, agency print producer Jo Hoskin, account team Paul Everson, Alice Smith and Amanda Groom.
Photographer was Chris Budgeon.