Energy Australia Ways to Save Energy

Energy Australia has launched another phase in their “Wastes Energy/Saves Energy” campaign, with new humorous print, television, cinema, outdoor, print and online ads showing the ways people waste their energy. This integrated campaign was begun in March 2009 and has continued with instances of people who are wasting their energy. Click on the image below to see Energy Australia’s recent TV ads, Soccer Coach and Parrot, or continue on down the page to see a range of the company’s print ads for 2009.

Energy Australia Ways to Save Ads


Click on the image below to play the video in YouTube (HD)

Click on the image below to play the Parrot video in YouTube (HD)

Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad - Snoring

Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad Energy Australia Wastes Energy ad

Energy Australia Wastes Energy ad Energy Australia Wastes Energy ad

Credits

Jane Mills, general manager of Sales and Marketing Energy Australia, says: “We wanted to put a human face to the EnergyAustralia brand, connect with our consumers emotionally and engage with them that results in a smile. We are an organisation that lives and breathes energy efficiency and this campaign helps us, help our customers do it.”

The Wastes Energy campaign was developed at Leo Burnett Australia, Sydney, by Andy DiLallo, Jay Benjamin, group head/copywriter/art director Gary Dawson, copywriter/art director Tim Green, agency TV producer Rita Gagliardi, agency print producer Jo Hoskin, account team Paul Everson, Alice Smith and Amanda Groom.

Photographer was Chris Budgeon.

Filming was shot by director Dave Klaiber via Plaza Films with producer Suzanna Dilallo.

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2 Responses to Energy Australia Ways to Save Energy

  1. DeuxDoppel says:

    So where’s the TV commercials?

  2. Dail Malins says:

    I have fallen in love with your advert AUTHUR WASTES ENERGY TEACHING HIS PARROT TO TALK
    We breed these parrots and have a great number of visitors thorugh our place
    We would love to display one of these, ( preferably a large one ) at our place.
    I have written before but have received no reply.

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