ECPAT Fight Sexual Exploitation with Masks

ECPAT France and Air France have launched an advertising camapign to raise awareness of the issues involved in child pornography and sexual tourism, challenging the widespread perpetration of men at every level of these industries. The campaign uses video (television, Air France ticket offices and on-flight), spot radio, posters, brochures, inserts and internet banners.


“Pornographie enfantine” and “Le tourisme sexuel” tell the story of young girls sold by their families to abusive photographers and pimps. At every step in the chains of abuse, mask replace the faces of people abusing the children, those who will become clients or look at photographs of the girls being ill-treated.

Click on the image below to play the video.

Click on the image below to play the video.


The ECPAT campaign was developed at BETC Euro RSCG, Paris, by creative director Florence Bellisson, art director Eric Astorgue, copywriter Jean-Christophe Royer, agency producer David Green, account managers Valérie Albou, Muriel Kerommes, Magali Heberard, Timoti Auscher, advertising managers Carole Bartoli, Hélène Paillard, François Brousse, Christine Micouleau, Patricia Manent, Catherine Masson.

Filming was shot by director Asger Leth via Partizan Midi Minuit, Paris, known for his direction of “Ghost of Cite Soleil”, a documentary about the slums in Haiti called “Ghosts of Cite Soleil“.

Photography for the print campaign was by Marc Da Cunha Lopes.

ECPAT, (End Child Pornography and Trafficking) is an international organisation whose mission is to fight against commercial sexual exploitation of children – all forms of child prostitution, child pornography, sale and trafficking of children for sexual purposes.