Eastpak Bags Safe Inside

Eastpak Back Packs can be relied upon to stay shut when you want them shut. That’s the message behind “Safe Inside”, a campaign from Romania featuring potentially dangerous scenes placed inside Eastpak bags: Punks, Chicks and Caught In The Act.

Eastpak Bag Chicks Safe Inside print advertisement

Eastpak Bag Punks Safe Inside print advertisement

Eastpak Bag Caught In The Act Safe Inside print advertisement


The Safe Inside campaign was developed at Grey Bucharest by creative director Claudiu Dobrita, head of art Bob Toma, copywriter Dragos Raicu, art director Vladimir Taroi and illustrator Saddo.

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Location Romania Romania

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