Earth Year 365 Days
Environmental shop Gstore picked up on the spirit of Earth Hour in Melbourne by projecting an amended version of the Earth Hour logo on a CBD building on Saturday March 28. The project, which involved carbon offsetting, challenged viewers to live out Earth Year on every one of 365 days.
The Earth Year project was developed at day&age, Melbourne, by creative director Paul Taylor, art director Jason Kilgour, copywriter Jason Rose, and produced by Media Tree and Enlightening. Photographer was Isamu Sawa.