Earth Hour World’s First Global Election
WWF has released the television commercial and online video associated with the “Vote Earth” campaign for this year’s Earth Hour. The video, featuring art work by Barack Obama fan artist Shepard Fairey, introduces the worldwide event to be held on March 28, 8.30 to 9.30 pm. See my earlier post on the posters designed by Fairey.
The artwork, commissioned by Leo Burnett Sydney, and produced at Curious Film, will be featured in a global integrated campaign, including a TVC going to air in over 74 countries. The campaign is building on two years momentum in the Earth Hour project, this time aiming to get one billion people from around the world to switch off their lights for an hour on March 28.
Click on the image below to play the video in YouTube