Earth Hour Gone Viral
The Earth Hour campaign, launched in 2007 by Leo Burnett and WWF in Sydney, Australia, is picking up strength in this third consecutive year, motivating people in cities around the world to take a stand for the environment. A 3 minute video, using “One Crowded Hour” by Augie March, reminds people that each person’s contribution counts in a global movement.
The official Earth Hour 2009 video reminds us that Earth Hour has moved from its Sydney beginning in 2007 to become a global event in 2008, with the potential to go even further on March 28, 2009, at 8.30 pm. “I’m just one person. What can I do about global warming? I try to be environmentally aware. I try not to be wasteful. But I’m just one person…” Richard Branson, Nelly Furtado, Cate Blanchett lend their voices to the campaign, joined by many others online at the site, earthhour.org..
Click on the image below to play the video.
Viewers are invited to support Earth Hour by making their own video and adding it to the Earth Hour Global group on YouTube. Earth Hour images can be downloaded and shared from the Earth Hour flickr photostream, including Shepard Fairey Vote Earth artwork.
See the Viral Video Chart to get an idea of the reach of this video campaign, with 283,061 views, 471 blog posts and 494 comments.
The “A Crowded Hour” track, from Augie March’s 2008 album, “Moo You Bloody Choir”, was initially used in an Earth Hour promotional video featuring Cathy Freeman, going on to become the official song of the Earth Hour campaign.