Duracell Torches Dubai Outdoors

Duracell has been using ambient stickers in Dubai to transform headlights and street lights into what appear to be Duracell torches.

Duracell Torch on Van

Duracell Torch on Street Light


The Torch campaign was developed at Impact BBDO, Dubai, by executive creative director Oliver Maisey, creative director Jennie Morris, art director Mark Held, copywriter Grant McGrath, illustrator Mohsen Mahbob and photographer Tommy Morris.