Dulcolax Rats

Dulcolax, the global overnight laxative brand, is presented as the way to get the sewers flowing in this disturbing print advertisment from France. Rats escape via a manhole. Click on the image for a close up and look for the Mickey Mouse fan, the End is Near prophet, the peg leg rat, and the rat with braces in its teeth.

Dulcolax Rats print advertisement


The Rats ad was developed at CBGrey Paris (Callegari Berville Grey) by executive creative director Andrea Stillacci, creative director/copywriter Luissandro Del Gobbo, creative director/art director Giovanni Settesoldi and 3D artist Baptiste Massé, Mécanique Générale.