Nestle Australia presents the Drumstick icecream as an essential part of the Australian summer experience in “Summer Parade”, a television commercial released this month. The spot follows on from the success of the 2007 “Summer Ritual” campaign.
Crowds gather in the street to watch the The Summer Parade, sponsored by Nestle Drumstick. First up are the sunburnt waists in thongs towing a sun balloon. The barbecues are followed up by a giant mean fly swatter. Thongs (rubber sandals) pave the way for the Budgie Smugglers Association of Australia. A giant sandcastle is accompanied by squadrons of flying lawn sprinklers. And finally it’s time for the Drumstick float…
Click on the image below to play the video in YouTube (HD)
Summer Parade was developed at Publicis Mojo, Melbourne, by creative director Darren Spiller, art director Christy Peacock, copywriters Leon Wilson and Sean Larkin, agency producers Corey Esse and Tuesday Picken.
Filming was shot by directing team Nice Trees (Germain McMicking and Ben Saunders), via The Directors Group and animation director Josh Simmonds of Iloura, with producers Sigi Eimutis, Magdalena Bisogni, Craig Griffin, and editor Chris Betteridge.
Music was the responsibility of Level Two, Melbourne.