Director Doug Pray‘s film, Art & Copy, which showed at the Sundance Film Festival in January 2009, will be screened at the Stranger Than Fiction Documentary Film Festival in New York tonight, associated with the One Club Show. The film provides a behind-the-scenes exploration of the lives of creatives from the advertising industry.
Art & Copy documents the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight).
Lee Clow, surfer and chairman and chief creative officer of TBWA\Chiat\Day, in front of a full-size iPod billboard inside the Los Angeles office. Clow has been largely responsible for Apple’s ad campaigns since 1984. From the film ART & COPY directed by Doug Pray. Credit: Still from the movie.
Doug Pray, a graduate of the UCLA Producers Program, talks here about Art & Copy, his joy of getting (back) into Sundance, his thoughts on creativity, and his UCLA experience.
Click on the image below to play the video in YouTube (HD)
Doug Pray’s earlier work includes “Surfwise” (2008) a portrait of the nomadic, 11-member Doc Paskowitz family (often referred to as the “first family of surfing”); “Big Rig” (2008), a documentary about truck drivers; Infamy (2005), a documentary about graffiti culture; Red Diaper Baby (2004) a solo-performance film starring Josh Kornbluth; Scratch (2001), a documentary about turntablism and DJ culture; and his first feature, Hype! (1996), a documentary about the explosion and exploitation of the Seattle grunge scene of the early ’90′s.
Filming was shot over four years by director Doug Pray with director of photography Peter Nelson, producers Jimmy Greenway and Michael Nadeau, executive producers Mary Warlick, David Balwin, Kirk Souder, Gregory Beauchamp, editor Philip Owens, and composer Jeff Martin. Art & Copy was commissioned by the One Club and is being distributed this year by Arthouse Films.