Doritos Hotel 626

Doritos established Hotel 626, hotel626.com, to promote the brand’s bringing two intense flavours back from the dead during Halloween. Teenagers were invited to enter Hotel 626 online, and presented with a scary scenario, being trapped in a hotel with the only way out through unpleasant challenges using their webcam, microphone and mobile phone.

Doritos Hotel 626


Hotel 626 uses several groundbreaking techniques to dial up the experience. Your webcam sneaks a picture of you and shows it to you later, inside the lair of a madman. Your one salvation is a phone call on your actual cell phone with directions on how to get out. To make it scarier, you have to play in the dark. Hotel 626 is only open from 6pm to 6am. Players must maneuver through darkened hallways, a madman’s lair, and sing a demon baby to sleep in order to find their way to safety.

Click on the image below to play the Hotel 626 trailer in YouTube (HD)

Click on the image below to play the Hotel 626 commercial in YouTube (HD)

Credits

Hotel 626 was developed at Goodby, Silverstein & Partners, San Francisco, by creative directors Hunter Hindman and Rick Condos, associate creative directors Marc Sobier and Hartley Rusen, art directors Henrik Rosander, copywriter Michelle Hirschberg, digital director Mike Geiger, executive interactive producer Amanda Cox, interactive producer Maggie O’Brien, account director Liz Kaiser, account planner Ted Florea, assistant account manager Amy Taylor, creative coordinator Karen Land.

The site was developed at B-Reel, New York.

Filming, CG animation and Flash animation was produced at B-Reel, New York, with director of photography Paul Evans.

Backend and telephone technology was produced at Fatslice Co.

Music was produced at Plan8. Sound was designed at Dinahmoe and mixed at Plop.

Visual effects were produced at Important Looking Pirates by VFX supervisor Niklas Jacobson, producer Frida Färlin, VFX team Jonas Andersson, Niklas Nyqvist and Yafei Wu.

Hotel 626 has won a bronze at the Andy Awards 2009, a bronze for consumer-targeted site at the CLIO Awards 2009, a Gold Pencil at One Show Interactive 2009, a Yellow Pencil at the D&AD Awards 2009, two Webby awards, and was honoured for microsite at the AICP Next Awards 2009.

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Location USA USA

27 Responses to Doritos Hotel 626

  1. buzz et cie. says:

    Excellent ! Doritos sort un nouvel opus http://tinyurl.com/ydbepfy

  2. angelica says:

    this is stupidd!!!!

    • aubz says:

      pst.. your just scared

    • zuzu says:

      i cant get to play this game because i don’t know how to put the time zone thing and i don’t want to stay up in till 6:00
      why can it stay free for people so they can play it with out staying up at night

  3. analaica07 says:

    hi….im sooo scared when im watching hotel 626…

    • Nikki says:

      lol ikr i screamed when they popped up in front of the screen..

  4. yoshiema says:

    freaky!!!!!!!!!!!!!!!!!!!!!!!!!

  5. Hotel626 says:

    One tip about Hotel626, u can play it outside of the 6pm to 6am time period, simply change your computer clock setting to that timezone.

    • Nikki says:

      oh cool

  6. Trev says:

    another thing is that there is now a follow up sequel called Asylum 626.

  7. roooose :) says:

    i can’t play. this is bullshit >< WHERE'S THE GAME?!

  8. where’s the game

  9. the hell

  10. eman schoonover says:

    god dang that is scary

    • looolfag says:

      lol the website is taken off, so i dont know how u would play it mate ^^

  11. reymond says:

    itso trill

  12. My developer is trying to persuade me to move to .net from PHP.

    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about
    a year and am nervous about switching to another platform.

    I have heard very good things about blogengine.

    net. Is there a way I can import all my wordpress posts into it?
    Any kind of help would be really appreciated!

    • hotelwiki says:

      WTF doest that mean?

  13. maureen herrera says:

    why i cannot play hotel626

    i really wanted to play that game

    :)

    arrgghh…

  14. hotelwiki says:

    im sorry to tell you guys but they removed it comepletely so you can only watch it on youtube XD

  15. hotelwiki says:

    any one want a vid of the trailer here

  16. hotelwiki says:

    If anyone does find a website please reply to me and i will spread it so other people will be happy again-please do tell me if anything has been blocked-:-==./p

  17. hotelwiki says:

    by the way i will try to check this place every saturdayat 7 or 8-9pm

  18. robin says:

    scary!!!

  19. lime says:

    why i can’t play the hotel 626?

  20. zuki12345 says:

    Sorry about this. I think the reason you guys can’t play this is because they got sued. The reason for this is after about a day of you actually finishing the game, you get a phone call saying “It’s not over yet”. So, because of this, they were forced to take Hotel626 off the internet in replacement of a newer game called Asylum626. :3

  21. jesus says:

    hotel 626

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