Doritos Hotel 626

Doritos established Hotel 626, hotel626.com, to promote the brand’s bringing two intense flavours back from the dead during Halloween. Teenagers were invited to enter Hotel 626 online, and presented with a scary scenario, being trapped in a hotel with the only way out through unpleasant challenges using their webcam, microphone and mobile phone.

Doritos Hotel 626


Hotel 626 uses several groundbreaking techniques to dial up the experience. Your webcam sneaks a picture of you and shows it to you later, inside the lair of a madman. Your one salvation is a phone call on your actual cell phone with directions on how to get out. To make it scarier, you have to play in the dark. Hotel 626 is only open from 6pm to 6am. Players must maneuver through darkened hallways, a madman’s lair, and sing a demon baby to sleep in order to find their way to safety.

Click on the image below to play the Hotel 626 trailer in YouTube (HD)

Click on the image below to play the Hotel 626 commercial in YouTube (HD)

Credits

Hotel 626 was developed at Goodby, Silverstein & Partners, San Francisco, by creative directors Hunter Hindman and Rick Condos, associate creative directors Marc Sobier and Hartley Rusen, art directors Henrik Rosander, copywriter Michelle Hirschberg, digital director Mike Geiger, executive interactive producer Amanda Cox, interactive producer Maggie O’Brien, account director Liz Kaiser, account planner Ted Florea, assistant account manager Amy Taylor, creative coordinator Karen Land.

The site was developed at B-Reel, New York.

Filming, CG animation and Flash animation was produced at B-Reel, New York, with director of photography Paul Evans.

Backend and telephone technology was produced at Fatslice Co.

Music was produced at Plan8. Sound was designed at Dinahmoe and mixed at Plop.

Visual effects were produced at Important Looking Pirates by VFX supervisor Niklas Jacobson, producer Frida Färlin, VFX team Jonas Andersson, Niklas Nyqvist and Yafei Wu.

Hotel 626 has won a bronze at the Andy Awards 2009, a bronze for consumer-targeted site at the CLIO Awards 2009, a Gold Pencil at One Show Interactive 2009, a Yellow Pencil at the D&AD Awards 2009, two Webby awards, and was honoured for microsite at the AICP Next Awards 2009.

  • http://www.buzzetcie.com buzz et cie.

    Excellent ! Doritos sort un nouvel opus http://tinyurl.com/ydbepfy

  • angelica

    this is stupidd!!!!

    • aubz

      pst.. your just scared

    • http://facebook zuzu

      i cant get to play this game because i don’t know how to put the time zone thing and i don’t want to stay up in till 6:00
      why can it stay free for people so they can play it with out staying up at night

  • analaica07

    hi….im sooo scared when im watching hotel 626…

    • Nikki

      lol ikr i screamed when they popped up in front of the screen..

  • yoshiema

    freaky!!!!!!!!!!!!!!!!!!!!!!!!!

  • http://pokechild.com/ Hotel626

    One tip about Hotel626, u can play it outside of the 6pm to 6am time period, simply change your computer clock setting to that timezone.

    • Nikki

      oh cool

  • http://pokechild.com/ Trev

    another thing is that there is now a follow up sequel called Asylum 626.

  • roooose :)

    i can’t play. this is bullshit >< WHERE'S THE GAME?!

  • http://y8.com luisa angela heart

    where’s the game

  • http://y8.com luisa angela heart

    the hell

  • eman schoonover

    god dang that is scary

    • looolfag

      lol the website is taken off, so i dont know how u would play it mate ^^

  • reymond

    itso trill

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    • http://deleted hotelwiki

      WTF doest that mean?

  • maureen herrera

    why i cannot play hotel626

    i really wanted to play that game

    :)

    arrgghh…

  • hotelwiki

    im sorry to tell you guys but they removed it comepletely so you can only watch it on youtube XD

    • Daniel

      yeah i change the into 6 am and change again the into 6 pm it won’t let me in xD why i can’t play please answer me the creator of this game please please.

  • http://deleted hotelwiki

    any one want a vid of the trailer here

  • http://deleted hotelwiki

    If anyone does find a website please reply to me and i will spread it so other people will be happy again-please do tell me if anything has been blocked-:-==./p

  • http://deleted hotelwiki

    by the way i will try to check this place every saturdayat 7 or 8-9pm

  • robin

    scary!!!

  • lime

    why i can’t play the hotel 626?

  • zuki12345

    Sorry about this. I think the reason you guys can’t play this is because they got sued. The reason for this is after about a day of you actually finishing the game, you get a phone call saying “It’s not over yet”. So, because of this, they were forced to take Hotel626 off the internet in replacement of a newer game called Asylum626. :3

  • jesus

    hotel 626