Dolormin, a brand of the non-steroidal anti-inflammatory drug ibuprofen, is prescribed for “Indescribable Pain” in this commercial from Germany. “Bei schmerzen, die man kaum beschreiben kann”, is translated in English as “For pain you can barely describe”.
Chainsaws, motorcycles, helicopters, barking dogs, needles and syringes and many other symbols of pain are collated together in a revolving and throbbing mess.
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The Indescribable Pain campaign was developed for McNeill Pharma at KNSK, Hamburg, by creative directors Kay Eichner and Tim Krink.
Animation was produced at Deli Pictures by executive producers Sebastian Hellge and Michael Reissinger, art director/illustrator Jan Richter, illustrators/animators Thomas Volkmann and Malte Sarnes.
Sound was produced by Bastian Hertel at CSC Creative Sound Conception, Hamburg.