Disneyland Paris has launched a print advertising campaign, “Get Rid of Your Bad Dreams”, featuring children who have found ways to dispose of their nightmares. A child rolls up a monster in the bedroom. Another tows a monster away with his bicycle.
The Bad Dreams campaign was developed at BETC EURO RSCG, Paris, by creative directors Stéphane Xiberras and Jacques Jolly, copywriters Charles Lefort, art director Viken Guzel, art buyer Marie Dathanat, print producer Frédérique Klore, photographer Joseph Ford, with production at RITA Productions. The Disney team included François Banon, André Delvallée, Romain Lorthiois and Nathalie Raverat. The BETC EURO RSCG account team were Valérie Frances-Dhotel, Antoine Zervudacki and Sofiane Ben Chaabane.