Dirty Teasers for Mr Clean

Copywriter Brian Thompson and art director David Duester produced this series of outdoor advertisements for Proctor & Gamble’s household cleaner product Mr Clean. Teaser ads were placed in messy locations in New York City, on public seats, bus shelters and walls. A “Clean Team” went to work to reveal the product line.

Mr Clean Dirty Wall advertisement


Mr Clean Clean Wall advertisement
Mr Clean Dirty Wall advertisement
Mr Clean Dirty Wall advertisement

Filed under: Print, Procter & Gamble

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