The Inspiration Room

DHL Hammer for Berlin Wall

DHL’s 2008 print advertisement takes us back to 1989 and the opening of the Berlin Wall. A young man in an East German flat unpacks a hammer, while the Berlin Wall appears through the window. “Before you even think you need it.”

Credits

The DHL Hammer ad was developed at Ogilvy Budapest, Hungary, by creative director Gabor Spielmann, art director/copywriter Bruno Almeida, and photographer Pal Nánási.

Neighbouring Posts

« « Bruderkiss in Berlin Wall East Side Gallery | Microsoft Windows Break Down The Walls » »

This entry was posted on Tuesday, November 10th, 2009 at 6:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DHL, Ogilvy, Ogilvy Budapest, Pal Nánási

Posted in Inspiration, Print Press Posters Billboards

One Response to DHL Hammer for Berlin Wall

1. The DHL Guy says:

   November 25, 2009 at 9:28 am

   I would like to take that hammer and slam it over the head of John McCain for helping German owned DHL take over an American company.

   Reply