DHL Hammer for Berlin Wall

DHL’s 2008 print advertisement takes us back to 1989 and the opening of the Berlin Wall. A young man in an East German flat unpacks a hammer, while the Berlin Wall appears through the window. “Before you even think you need it.”

DHL Hammer


The DHL Hammer ad was developed at Ogilvy Budapest, Hungary, by creative director Gabor Spielmann, art director/copywriter Bruno Almeida, and photographer Pal Nánási.

Filed under: DHL, Print

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  • The DHL Guy

    I would like to take that hammer and slam it over the head of John McCain for helping German owned DHL take over an American company.